Trusted by ambitious consumer & retail brands
Implementing AI.
From Rollout to ROI.
We combine deep e-commerce knowledge, strategic advice and hands-on engineering to help brands improve their digital maturity and use AI to solve real business problems.
Trusted by ambitious consumer & retail brands
Trusted by ambitious consumer & retail brands
Implementing AI.
From Rollout to ROI.
We combine deep e-commerce knowledge, strategic advice and hands-on engineering to help brands improve their digital maturity and use AI to solve real business problems.
Trusted by ambitious consumer & retail brands
Trusted by ambitious consumer & retail brands
Implementing AI.
From Rollout to ROI.
We combine deep e-commerce knowledge, strategic advice and hands-on engineering to help brands improve their digital maturity and use AI to solve real business problems.
Trusted by ambitious consumer & retail brands
As your on-demand
CTO, we help brands
to get fit for AI rollout.
From Chaos to
Confident transformation
Step 01: AUDIT
Find what's broken
We audit your operations to surface the challenges across processes, technology, data and team setup.
Step 02: SOLVE
Get the full picture
We map the key components of your operating model to reveal misalignment and untapped potential.
Step 03: IMPLEMENT
Act with confidence
We deliver an actionable roadmap that shows what to fix, where to automate and when to rebuild.
Transformed organizational challenges into a customer-centric operating model
"The Conway methodology got us on the right track and provided the strategic guidance we needed. Their approach helped us to re-focus our company around our customer, reduce our organizational complexity and increased our digital maturity across multiple teams."
Patric Fornasier
CTO of air up
Conducted deep organizational assessment across 17 team members to uncover actionable insights on how to improve digital performance.
Strategic clarity
Created shared understanding between business and engineering teams to recenter the culture around our customer.
Unified digital strategy
Aligned commercial and technical priorities around customer-centric principles balancing transactional with experiential.
Clear team definition
Designed PEDMAC team structure with cross-functional ownership reducing handovers between siloed departments.
Transformed organizational challenges into a customer-centric operating model
"The Conway methodology got us on the right track and provided the strategic guidance we needed. Their approach helped us to re-focus our company around our customer, reduce our organizational complexity and increased our digital maturity across multiple teams."
Patric Fornasier
CTO of Air Up
Transformed organizational challenges into a customer-centric operating model
"The Conway methodology got us on the right track and provided the strategic guidance we needed. Their approach helped us to re-focus our company around our customer, reduce our organizational complexity and increased our digital maturity across multiple teams."
Patric Fornasier
CTO of Air Up
Get started two ways
Start your transformation
Understand your digital maturity by taking our (free) online test to see if you're ready for AI implementation.
Call Conway
We would love to learn more about your ambitions and share initial insights on your challenges.
Frequently Asked
Questions
What kinds of brands do you work with?
Mostly mid-market consumer and retail brands (€20M–€200M revenue), often private-equity backed, operating across multiple channels or markets.
What role do you play as an on-demand CTO?
It means we take full responsibility for your operating model—advising, building, managing, and optimising everything from IT platform and data to AI and applications. Unlike most setups, we don’t just recommend what to do—we implement it. For front-end builds (e.g. websites), we often coordinate external agencies, but for everything else—back-end, orchestration, AI—we own it fully. You get strategic leadership and execution in one.
Do we need to commit to the full program from the start?
No. You can start with Stage 1 or 2 as a standalone engagement. Most clients begin with a Digital Maturity Audit to clarify their needs before committing further. Each stage delivers concrete value on its own—whether or not we continue together.
What exactly does “AI” mean in your program—where is it applied?
AI, in our program, means automating real business workflows—not experimenting with prototypes. We apply it where it removes manual steps, reduces delays, or improves accuracy. That includes things like enriching product data, generating content at scale, triaging and routing customer service tickets, forecasting demand, analyzing feedback, or transforming messy data flows. If it doesn’t speed up execution or lower cost, it doesn’t go into the plan.
How do you approach existing IT landscapes?
We don’t recommend rebuilds unless necessary. We map workflows to tools, identify duplication or friction, and prioritize fixes based on cost, complexity, and AI potential.
Do we need to have a clear AI use case before working with you?
No. Many clients come to us with a sense of urgency but no clear scope. We help identify the most valuable and feasible AI opportunities based on your business goals and digital maturity level.
Is this only relevant if we have a strong tech team already?
Not at all. We work with companies with lean digital teams or fragmented tech ownership. We guide prioritisation, technology systems selection, and realistic implementation planning.
Who from my team should be involved?
We would like to have the business and digital side present. From strategy to execution to get a full picture. Typically: CEO or CMO, Head of Digital, E-commerce Manager, Product owner, Ops lead and Customer service. We tailor each workshop to your org structure. Just some information requested, but we will do the work. No need to prepare—just show up with context.
How is this different from hiring an agency or a consultancy?
We’re not an agency that executes without strategy, and we’re not a consultancy that hands over slides and leaves. We design, build, and manage the digital backbone of your business—strategy, systems, and execution aligned. You get a partner who operates at board level but solves real business bottlenecks.
What kinds of brands do you work with?
Mostly mid-market consumer and retail brands (€20M–€200M revenue), often private-equity backed, operating across multiple channels or markets.
What role do you play as an on-demand CTO?
It means we take full responsibility for your operating model—advising, building, managing, and optimising everything from IT platform and data to AI and applications. Unlike most setups, we don’t just recommend what to do—we implement it. For front-end builds (e.g. websites), we often coordinate external agencies, but for everything else—back-end, orchestration, AI—we own it fully. You get strategic leadership and execution in one.
Do we need to commit to the full program from the start?
No. You can start with Stage 1 or 2 as a standalone engagement. Most clients begin with a Digital Maturity Audit to clarify their needs before committing further. Each stage delivers concrete value on its own—whether or not we continue together.
What exactly does “AI” mean in your program—where is it applied?
AI, in our program, means automating real business workflows—not experimenting with prototypes. We apply it where it removes manual steps, reduces delays, or improves accuracy. That includes things like enriching product data, generating content at scale, triaging and routing customer service tickets, forecasting demand, analyzing feedback, or transforming messy data flows. If it doesn’t speed up execution or lower cost, it doesn’t go into the plan.
How do you approach existing IT landscapes?
We don’t recommend rebuilds unless necessary. We map workflows to tools, identify duplication or friction, and prioritize fixes based on cost, complexity, and AI potential.
Do we need to have a clear AI use case before working with you?
No. Many clients come to us with a sense of urgency but no clear scope. We help identify the most valuable and feasible AI opportunities based on your business goals and digital maturity level.
Is this only relevant if we have a strong tech team already?
Not at all. We work with companies with lean digital teams or fragmented tech ownership. We guide prioritisation, technology systems selection, and realistic implementation planning.
Who from my team should be involved?
We would like to have the business and digital side present. From strategy to execution to get a full picture. Typically: CEO or CMO, Head of Digital, E-commerce Manager, Product owner, Ops lead and Customer service. We tailor each workshop to your org structure. Just some information requested, but we will do the work. No need to prepare—just show up with context.
How is this different from hiring an agency or a consultancy?
We’re not an agency that executes without strategy, and we’re not a consultancy that hands over slides and leaves. We design, build, and manage the digital backbone of your business—strategy, systems, and execution aligned. You get a partner who operates at board level but solves real business bottlenecks.
What kinds of brands do you work with?
Mostly mid-market consumer and retail brands (€20M–€200M revenue), often private-equity backed, operating across multiple channels or markets.
What role do you play as an on-demand CTO?
It means we take full responsibility for your operating model—advising, building, managing, and optimising everything from IT platform and data to AI and applications. Unlike most setups, we don’t just recommend what to do—we implement it. For front-end builds (e.g. websites), we often coordinate external agencies, but for everything else—back-end, orchestration, AI—we own it fully. You get strategic leadership and execution in one.
Do we need to commit to the full program from the start?
No. You can start with Stage 1 or 2 as a standalone engagement. Most clients begin with a Digital Maturity Audit to clarify their needs before committing further. Each stage delivers concrete value on its own—whether or not we continue together.
What exactly does “AI” mean in your program—where is it applied?
AI, in our program, means automating real business workflows—not experimenting with prototypes. We apply it where it removes manual steps, reduces delays, or improves accuracy. That includes things like enriching product data, generating content at scale, triaging and routing customer service tickets, forecasting demand, analyzing feedback, or transforming messy data flows. If it doesn’t speed up execution or lower cost, it doesn’t go into the plan.
How do you approach existing IT landscapes?
We don’t recommend rebuilds unless necessary. We map workflows to tools, identify duplication or friction, and prioritize fixes based on cost, complexity, and AI potential.
Do we need to have a clear AI use case before working with you?
No. Many clients come to us with a sense of urgency but no clear scope. We help identify the most valuable and feasible AI opportunities based on your business goals and digital maturity level.
Is this only relevant if we have a strong tech team already?
Not at all. We work with companies with lean digital teams or fragmented tech ownership. We guide prioritisation, technology systems selection, and realistic implementation planning.
Who from my team should be involved?
We would like to have the business and digital side present. From strategy to execution to get a full picture. Typically: CEO or CMO, Head of Digital, E-commerce Manager, Product owner, Ops lead and Customer service. We tailor each workshop to your org structure. Just some information requested, but we will do the work. No need to prepare—just show up with context.
How is this different from hiring an agency or a consultancy?
We’re not an agency that executes without strategy, and we’re not a consultancy that hands over slides and leaves. We design, build, and manage the digital backbone of your business—strategy, systems, and execution aligned. You get a partner who operates at board level but solves real business bottlenecks.
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© 2025 Conway & Co B.V. i
© 2025 Conway & Co B.V. i
© 2025 Conway & Co B.V. i