Trusted by ambitious consumer & retail brands
Growth doesn’t just happen,
it’s engineered
We build commerce engines for long-term growth in B2C & B2B commerce. Our approach helps ambitious brands to scale by integrating consulting, engineering and training.
Trusted by ambitious consumer & retail brands
Trusted by ambitious consumer & retail brands
Growth doesn’t just happen, it’s engineered
We build commerce engines for long-term growth in B2C & B2B commerce. Our approach helps ambitious brands to scale by integrating consulting, engineering and training.
Trusted by ambitious consumer & retail brands
Trusted by ambitious consumer & retail brands
Growth doesn’t just happen,
it’s engineered
We build commerce engines for long-term growth in B2C & B2B commerce. Our approach helps ambitious brands to scale by integrating consulting, engineering and training.
Trusted by ambitious consumer & retail brands
Your strategic partner
for digital acceleration
Your strategic partner for digital acceleration
From Chaos to
Long-term growth
Step 01: UNDERSTAND
Clarify your commercial ambition
Envision the future of your company in a seamless world of online & offline commerce.
Step 02: SOLVE
Find what’s holding you back
Fix the problems fast or foundational by removing the sand from your commerce engine.
Step 03: IMPROVE
Scale your commerce engine
Streamline operations, modernize your tech stack and train your team to accelerate.
Transformed organizational challenges into a customer-centric operating model
"The Conway methodology got us on the right track and provided the strategic guidance we needed. Their approach helped us to re-focus our company around our customer, reduce our organizational complexity and increased our digital maturity across multiple teams."
Patric Fornasier
CTO of air up
Conducted deep organizational assessment across 17 team members to uncover actionable insights on how to improve digital performance.
Strategic clarity
Created shared understanding between business and engineering teams to recenter the culture around our customer.
Unified digital strategy
Aligned commercial and technical priorities around customer-centric principles balancing transactional with experiential.
Clear team definition
Designed PEDMAC team structure with cross-functional ownership reducing handovers between siloed departments.
Transformed organizational challenges into a customer-centric operating model
"The Conway methodology got us on the right track and provided the strategic guidance we needed. Their approach helped us to re-focus our company around our customer, reduce our organizational complexity and increased our digital maturity across multiple teams."
Patric Fornasier
CTO of Air Up
Transformed organizational challenges into a customer-centric operating model
"The Conway methodology got us on the right track and provided the strategic guidance we needed. Their approach helped us to re-focus our company around our customer, reduce our organizational complexity and increased our digital maturity across multiple teams."
Patric Fornasier
CTO of Air Up
We solve these complex digital problems
01: AI Strategy (most popular)
"Everyone’s asking about AI but we don’t have a real plan"
02: replatforming
"We’re still stuck on a legacy IT platform and can’t move forward"
03: data
"We have data but we don’t trust or use it"
04: integrations (Critical for AI)
"Our tools aren’t connected and reporting takes forever"
05: total cost of ownership
"We’re spending too much money on SaaS and we don’t know what to cut"
06: retention
"Our CRM journeys and workflows aren’t bringing customers back"
We solve these complex digital problems
01: AI Strategy (most popular)
"Everyone’s asking about AI but we don’t have a real plan"
02: replatforming
"We’re still stuck on a legacy IT platform and can’t move forward"
03: data
"We have data but we don’t trust or use it"
04: integrations (Critical for AI)
"Our tools aren’t connected and reporting takes forever"
05: total cost of ownership
"We’re spending too much money on SaaS and we don’t know what to cut"
06: retention
"Our CRM journeys and workflows aren’t bringing customers back"
Get started two ways
Start your acceleration
Understand your digital maturity by taking our (free) online test to see if you're ready for AI implementation.
Call Conway
We would love to learn more about your ambitions and share initial insights on your challenges.
We solve these complex digital problems
01: AI Strategy (most popular)
"Everyone’s asking about AI but we don’t have a real plan"
02: replatforming
"We’re still stuck on a legacy IT platform and can’t move forward"
03: data
"We have data but we don’t trust or use it"
04: integrations (Critical for AI)
"Our tools aren’t connected and reporting takes forever"
05: total cost of ownership
"We’re spending too much money on SaaS and we don’t know what to cut"
06: retention
"Our CRM journeys and workflows aren’t bringing customers back"
We solve these complex digital problems
01: AI Strategy (most popular)
"Everyone’s asking about AI but we don’t have a real plan"
02: replatforming
"We’re still stuck on a legacy IT platform and can’t move forward"
03: data
"We have data but we don’t trust or use it"
04: integrations (Critical for AI)
"Our tools aren’t connected and reporting takes forever"
05: total cost of ownership
"We’re spending too much money on SaaS and we don’t know what to cut"
06: retention
"Our CRM journeys and workflows aren’t bringing customers back"
Frequently Asked
Questions
What kinds of brands do you work with?
Mostly mid-market consumer and retail brands (€20M–€200M revenue), often private-equity backed, operating across multiple channels or markets.
What role do you play as an on-demand CTO?
It means we take full responsibility for your operating model—advising, building, managing, and optimising everything from IT platform and data to AI and applications. Unlike most setups, we don’t just recommend what to do—we implement it. For front-end builds (e.g. websites), we often coordinate external agencies, but for everything else—back-end, orchestration, AI—we own it fully. You get strategic leadership and execution in one.
Do we need to commit to the full program from the start?
No. You can start with Stage 1 or 2 as a standalone engagement. Most clients begin with a Digital Maturity Audit to clarify their needs before committing further. Each stage delivers concrete value on its own—whether or not we continue together.
What exactly does “AI” mean in your program—where is it applied?
AI, in our program, means automating real business workflows—not experimenting with prototypes. We apply it where it removes manual steps, reduces delays, or improves accuracy. That includes things like enriching product data, generating content at scale, triaging and routing customer service tickets, forecasting demand, analyzing feedback, or transforming messy data flows. If it doesn’t speed up execution or lower cost, it doesn’t go into the plan.
How do you approach existing IT landscapes?
We don’t recommend rebuilds unless necessary. We map workflows to tools, identify duplication or friction, and prioritize fixes based on cost, complexity, and AI potential.
Do we need to have a clear AI use case before working with you?
No. Many clients come to us with a sense of urgency but no clear scope. We help identify the most valuable and feasible AI opportunities based on your business goals and digital maturity level.
Is this only relevant if we have a strong tech team already?
Not at all. We work with companies with lean digital teams or fragmented tech ownership. We guide prioritisation, technology systems selection, and realistic implementation planning.
Who from my team should be involved?
We would like to have the business and digital side present. From strategy to execution to get a full picture. Typically: CEO or CMO, Head of Digital, E-commerce Manager, Product owner, Ops lead and Customer service. We tailor each workshop to your org structure. Just some information requested, but we will do the work. No need to prepare—just show up with context.
How is this different from hiring an agency or a consultancy?
We’re not an agency that executes without strategy, and we’re not a consultancy that hands over slides and leaves. We design, build, and manage the digital backbone of your business—strategy, systems, and execution aligned. You get a partner who operates at board level but solves real business bottlenecks.
What kinds of brands do you work with?
Mostly mid-market consumer and retail brands (€20M–€200M revenue), often private-equity backed, operating across multiple channels or markets.
What role do you play as an on-demand CTO?
It means we take full responsibility for your operating model—advising, building, managing, and optimising everything from IT platform and data to AI and applications. Unlike most setups, we don’t just recommend what to do—we implement it. For front-end builds (e.g. websites), we often coordinate external agencies, but for everything else—back-end, orchestration, AI—we own it fully. You get strategic leadership and execution in one.
Do we need to commit to the full program from the start?
No. You can start with Stage 1 or 2 as a standalone engagement. Most clients begin with a Digital Maturity Audit to clarify their needs before committing further. Each stage delivers concrete value on its own—whether or not we continue together.
What exactly does “AI” mean in your program—where is it applied?
AI, in our program, means automating real business workflows—not experimenting with prototypes. We apply it where it removes manual steps, reduces delays, or improves accuracy. That includes things like enriching product data, generating content at scale, triaging and routing customer service tickets, forecasting demand, analyzing feedback, or transforming messy data flows. If it doesn’t speed up execution or lower cost, it doesn’t go into the plan.
How do you approach existing IT landscapes?
We don’t recommend rebuilds unless necessary. We map workflows to tools, identify duplication or friction, and prioritize fixes based on cost, complexity, and AI potential.
Do we need to have a clear AI use case before working with you?
No. Many clients come to us with a sense of urgency but no clear scope. We help identify the most valuable and feasible AI opportunities based on your business goals and digital maturity level.
Is this only relevant if we have a strong tech team already?
Not at all. We work with companies with lean digital teams or fragmented tech ownership. We guide prioritisation, technology systems selection, and realistic implementation planning.
Who from my team should be involved?
We would like to have the business and digital side present. From strategy to execution to get a full picture. Typically: CEO or CMO, Head of Digital, E-commerce Manager, Product owner, Ops lead and Customer service. We tailor each workshop to your org structure. Just some information requested, but we will do the work. No need to prepare—just show up with context.
How is this different from hiring an agency or a consultancy?
We’re not an agency that executes without strategy, and we’re not a consultancy that hands over slides and leaves. We design, build, and manage the digital backbone of your business—strategy, systems, and execution aligned. You get a partner who operates at board level but solves real business bottlenecks.
What kinds of brands do you work with?
Mostly mid-market consumer and retail brands (€20M–€200M revenue), often private-equity backed, operating across multiple channels or markets.
What role do you play as an on-demand CTO?
It means we take full responsibility for your operating model—advising, building, managing, and optimising everything from IT platform and data to AI and applications. Unlike most setups, we don’t just recommend what to do—we implement it. For front-end builds (e.g. websites), we often coordinate external agencies, but for everything else—back-end, orchestration, AI—we own it fully. You get strategic leadership and execution in one.
Do we need to commit to the full program from the start?
No. You can start with Stage 1 or 2 as a standalone engagement. Most clients begin with a Digital Maturity Audit to clarify their needs before committing further. Each stage delivers concrete value on its own—whether or not we continue together.
What exactly does “AI” mean in your program—where is it applied?
AI, in our program, means automating real business workflows—not experimenting with prototypes. We apply it where it removes manual steps, reduces delays, or improves accuracy. That includes things like enriching product data, generating content at scale, triaging and routing customer service tickets, forecasting demand, analyzing feedback, or transforming messy data flows. If it doesn’t speed up execution or lower cost, it doesn’t go into the plan.
How do you approach existing IT landscapes?
We don’t recommend rebuilds unless necessary. We map workflows to tools, identify duplication or friction, and prioritize fixes based on cost, complexity, and AI potential.
Do we need to have a clear AI use case before working with you?
No. Many clients come to us with a sense of urgency but no clear scope. We help identify the most valuable and feasible AI opportunities based on your business goals and digital maturity level.
Is this only relevant if we have a strong tech team already?
Not at all. We work with companies with lean digital teams or fragmented tech ownership. We guide prioritisation, technology systems selection, and realistic implementation planning.
Who from my team should be involved?
We would like to have the business and digital side present. From strategy to execution to get a full picture. Typically: CEO or CMO, Head of Digital, E-commerce Manager, Product owner, Ops lead and Customer service. We tailor each workshop to your org structure. Just some information requested, but we will do the work. No need to prepare—just show up with context.
How is this different from hiring an agency or a consultancy?
We’re not an agency that executes without strategy, and we’re not a consultancy that hands over slides and leaves. We design, build, and manage the digital backbone of your business—strategy, systems, and execution aligned. You get a partner who operates at board level but solves real business bottlenecks.
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