Trusted by ambitious consumer & retail brands
Get fit for AI rollout
Our program improves your digital maturity by fixing the foundations first, so your company can grow towards full AI enabled workflows.
Trusted by ambitious consumer & retail brands
Trusted by ambitious consumer & retail brands
Get fit for AI rollout
Our program improves your digital maturity by fixing the foundations first, so your company can grow towards full AI enabled workflows.
Trusted by ambitious consumer & retail brands
Get fit for AI rollout
Our program improves your digital maturity by fixing the foundations first, so your company can grow towards full AI enabled workflows.
Trusted by ambitious consumer & retail brands
Low digital maturity kills long-term growth
Most AI implementations fail because companies don't have the right integrations or digital foundations. We fix that first.
With others
With others
With others
No specific industry specialization for consumer or retail
No specific industry specialization for consumer or retail
No specific industry specialization for consumer or retail
Provides biased insights from software vendors & technologies
Provides biased insights from software vendors & technologies
Provides biased insights from software vendors & technologies
Give recommendations for just one part of your business
Give recommendations for just one part of your business
Give recommendations for just one part of your business
Offers just tactical advice without technical implementation
Offers just tactical advice without technical implementation
Offers just tactical advice without technical implementation
With Conway & Co
With Conway & Co
With Conway & Co
Industry specific: uses deep e-commerce knowledge by people who have done it before
Industry specific: uses deep e-commerce knowledge by people who have done it before
Industry specific: uses deep e-commerce knowledge by people who have done it before
Technology independent: advice proven by practice, not marketing promises
Technology independent: advice proven by practice, not marketing promises
Technology independent: advice proven by practice, not marketing promises
Company-wide: provides holistic advice for all your teams and workflows
Company-wide: provides holistic advice for all your teams and workflows
Company-wide: provides holistic advice for all your teams and workflows
Integrated approach: delivers from strategic advice to operational execution
Integrated approach: delivers from strategic advice to operational execution
Integrated approach: delivers from strategic advice to operational execution
industry specific
We live, love & breathe
e-commerce.
We live, love & breathe
e-commerce.
We live, love & breathe
e-commerce.
Conway has advised 50+ consumer & retail brands about their digital transformation, so you can benefit from our learnings.
Conway has advised 50+ consumer & retail brands about their digital transformation, so you can benefit from our learnings.
Conway has advised 50+ consumer & retail brands about their digital transformation, so you can benefit from our learnings.
technology independent
Get unbiased guidance based on your unique needs.
Get unbiased guidance based on your unique needs.
Get unbiased guidance based on your unique needs.
We cut through the hype with deep digital insights gained from real-world clients — so you get honest advice, not just marketing promises.
We cut through the hype with deep digital insights gained from real-world clients — so you get honest advice, not just marketing promises.
We cut through the hype with deep digital insights gained from real-world clients — so you get honest advice, not just marketing promises.
Company-wide
Bring AI everywhere,
not just your website.
Bring AI everywhere,
not just your website.
Bring AI everywhere,
not just your website.
Conway integrates AI across the workflows of all your teams (marketing, sales, service & operations) based on the digital maturity of your operating model.
Conway integrates AI across the workflows of all your teams (marketing, sales, service & operations) based on the digital maturity of your operating model.
Conway integrates AI across the workflows of all your teams (marketing, sales, service & operations) based on the digital maturity of your operating model.
Integrated Approach
One stop for strategic advice to technical implementation.
One stop for strategic advice to technical implementation.
One stop for strategic advice to technical implementation.
We don't just advice — we follow through. Conway combines a strategic roadmap with hands-on engineering, to ensure you get real business impact.
We don't just advice — we follow through. Conway combines a strategic roadmap with hands-on engineering, to ensure you get real business impact.
We don't just advice — we follow through. Conway combines a strategic roadmap with hands-on engineering, to ensure you get real business impact.
Conway & Co serves as your
‘on-demand CTO’.
Conway & Co serves as your ‘on-demand CTO’.
We combine deep e-commerce knowledge, strategic advice and hands-on engineering to help consumer brands get fit for digital growth and turn AI into real ROI.
We've done it before and know how to accelerate your digital transformation.
We've done it before and know how to accelerate your digital transformation.
We've done it before and know how to accelerate your digital transformation.
For over 20 years, our founders have scaled multiple companies beyond €200M. Today, Conway & Co helps ambitious consumer brands to get fit for growth and win the e-commerce game.
For over 20 years, our founders have scaled multiple companies beyond €200M. Today, Conway & Co helps ambitious consumer brands to get fit for growth and win the e-commerce game.
For over 20 years, our founders have scaled multiple companies beyond €200M. Today, Conway & Co helps ambitious consumer brands to get fit for growth and win the e-commerce game.
Jons Janssens
Founder Conway & Co
Former Chief Digital Officer at Ace & tate
Serial entrepreneur, investor and product strategist, on the business side of technology. Passionate about using the economic engine as a force for good.
Jons Janssens
Founder Conway & Co
Former Chief Digital Officer at Ace & tate
Serial entrepreneur, investor and product strategist, on the business side of technology. Passionate about using the economic engine as a force for good.
Jons Janssens
Founder Conway & Co
Former Chief Digital Officer at Ace & tate
Serial entrepreneur, investor and product strategist, on the business side of technology. Passionate about using the economic engine as a force for good.
Martin Samsa
Founder Conway & Co
Former Chief of Engineering at Suitsupply
Consumer-centric technologist and startup mentor, experienced in helping brands during turbulent periods.
Martin Samsa
Founder Conway & Co
Former Chief of Engineering at Suitsupply
Consumer-centric technologist and startup mentor, experienced in helping brands during turbulent periods.
Martin Samsa
Founder Conway & Co
Former Chief of Engineering at Suitsupply
Consumer-centric technologist and startup mentor, experienced in helping brands during turbulent periods.
Get started two ways
Get started two ways
Get started two ways
Start your transformation
Understand your digital maturity by taking our (free) online test to see if you're ready for AI implementation.
Call Conway
Call Conway
Call Conway
We would love to learn more about your ambitions and share initial insights on your challenges.
Frequently Asked
Questions
Frequently Asked
Questions
Frequently Asked
Questions
What kinds of brands do you work with?
Mostly mid-market consumer and retail brands (€20M–€200M revenue), often private-equity backed, operating across multiple channels or markets.
What role do you play as an on-demand CTO?
It means we take full responsibility for your operating model—advising, building, managing, and optimising everything from IT platform and data to AI and applications. Unlike most setups, we don’t just recommend what to do—we implement it. For front-end builds (e.g. websites), we often coordinate external agencies, but for everything else—back-end, orchestration, AI—we own it fully. You get strategic leadership and execution in one.
Do we need to commit to the full program from the start?
No. You can start with Stage 1 or 2 as a standalone engagement. Most clients begin with a Digital Maturity Audit to clarify their needs before committing further. Each stage delivers concrete value on its own—whether or not we continue together.
What exactly does “AI” mean in your program—where is it applied?
AI, in our program, means automating real business workflows—not experimenting with prototypes. We apply it where it removes manual steps, reduces delays, or improves accuracy. That includes things like enriching product data, generating content at scale, triaging and routing customer service tickets, forecasting demand, analyzing feedback, or transforming messy data flows. If it doesn’t speed up execution or lower cost, it doesn’t go into the plan.
How do you approach existing IT landscapes?
We don’t recommend rebuilds unless necessary. We map workflows to tools, identify duplication or friction, and prioritize fixes based on cost, complexity, and AI potential.
Do we need to have a clear AI use case before working with you?
No. Many clients come to us with a sense of urgency but no clear scope. We help identify the most valuable and feasible AI opportunities based on your business goals and digital maturity level.
Is this only relevant if we have a strong tech team already?
Not at all. We work with companies with lean digital teams or fragmented tech ownership. We guide prioritisation, technology systems selection, and realistic implementation planning.
Who from my team should be involved?
We would like to have the business and digital side present. From strategy to execution to get a full picture. Typically: CEO or CMO, Head of Digital, E-commerce Manager, Product owner, Ops lead and Customer service. We tailor each workshop to your org structure. Just some information requested, but we will do the work. No need to prepare—just show up with context.
How is this different from hiring an agency or a consultancy?
We’re not an agency that executes without strategy, and we’re not a consultancy that hands over slides and leaves. We design, build, and manage the digital backbone of your business—strategy, systems, and execution aligned. You get a partner who operates at board level but solves real business bottlenecks.
What kinds of brands do you work with?
Mostly mid-market consumer and retail brands (€20M–€200M revenue), often private-equity backed, operating across multiple channels or markets.
What role do you play as an on-demand CTO?
It means we take full responsibility for your operating model—advising, building, managing, and optimising everything from IT platform and data to AI and applications. Unlike most setups, we don’t just recommend what to do—we implement it. For front-end builds (e.g. websites), we often coordinate external agencies, but for everything else—back-end, orchestration, AI—we own it fully. You get strategic leadership and execution in one.
Do we need to commit to the full program from the start?
No. You can start with Stage 1 or 2 as a standalone engagement. Most clients begin with a Digital Maturity Audit to clarify their needs before committing further. Each stage delivers concrete value on its own—whether or not we continue together.
What exactly does “AI” mean in your program—where is it applied?
AI, in our program, means automating real business workflows—not experimenting with prototypes. We apply it where it removes manual steps, reduces delays, or improves accuracy. That includes things like enriching product data, generating content at scale, triaging and routing customer service tickets, forecasting demand, analyzing feedback, or transforming messy data flows. If it doesn’t speed up execution or lower cost, it doesn’t go into the plan.
How do you approach existing IT landscapes?
We don’t recommend rebuilds unless necessary. We map workflows to tools, identify duplication or friction, and prioritize fixes based on cost, complexity, and AI potential.
Do we need to have a clear AI use case before working with you?
No. Many clients come to us with a sense of urgency but no clear scope. We help identify the most valuable and feasible AI opportunities based on your business goals and digital maturity level.
Is this only relevant if we have a strong tech team already?
Not at all. We work with companies with lean digital teams or fragmented tech ownership. We guide prioritisation, technology systems selection, and realistic implementation planning.
Who from my team should be involved?
We would like to have the business and digital side present. From strategy to execution to get a full picture. Typically: CEO or CMO, Head of Digital, E-commerce Manager, Product owner, Ops lead and Customer service. We tailor each workshop to your org structure. Just some information requested, but we will do the work. No need to prepare—just show up with context.
How is this different from hiring an agency or a consultancy?
We’re not an agency that executes without strategy, and we’re not a consultancy that hands over slides and leaves. We design, build, and manage the digital backbone of your business—strategy, systems, and execution aligned. You get a partner who operates at board level but solves real business bottlenecks.
What kinds of brands do you work with?
Mostly mid-market consumer and retail brands (€20M–€200M revenue), often private-equity backed, operating across multiple channels or markets.
What role do you play as an on-demand CTO?
It means we take full responsibility for your operating model—advising, building, managing, and optimising everything from IT platform and data to AI and applications. Unlike most setups, we don’t just recommend what to do—we implement it. For front-end builds (e.g. websites), we often coordinate external agencies, but for everything else—back-end, orchestration, AI—we own it fully. You get strategic leadership and execution in one.
Do we need to commit to the full program from the start?
No. You can start with Stage 1 or 2 as a standalone engagement. Most clients begin with a Digital Maturity Audit to clarify their needs before committing further. Each stage delivers concrete value on its own—whether or not we continue together.
What exactly does “AI” mean in your program—where is it applied?
AI, in our program, means automating real business workflows—not experimenting with prototypes. We apply it where it removes manual steps, reduces delays, or improves accuracy. That includes things like enriching product data, generating content at scale, triaging and routing customer service tickets, forecasting demand, analyzing feedback, or transforming messy data flows. If it doesn’t speed up execution or lower cost, it doesn’t go into the plan.
How do you approach existing IT landscapes?
We don’t recommend rebuilds unless necessary. We map workflows to tools, identify duplication or friction, and prioritize fixes based on cost, complexity, and AI potential.
Do we need to have a clear AI use case before working with you?
No. Many clients come to us with a sense of urgency but no clear scope. We help identify the most valuable and feasible AI opportunities based on your business goals and digital maturity level.
Is this only relevant if we have a strong tech team already?
Not at all. We work with companies with lean digital teams or fragmented tech ownership. We guide prioritisation, technology systems selection, and realistic implementation planning.
Who from my team should be involved?
We would like to have the business and digital side present. From strategy to execution to get a full picture. Typically: CEO or CMO, Head of Digital, E-commerce Manager, Product owner, Ops lead and Customer service. We tailor each workshop to your org structure. Just some information requested, but we will do the work. No need to prepare—just show up with context.
How is this different from hiring an agency or a consultancy?
We’re not an agency that executes without strategy, and we’re not a consultancy that hands over slides and leaves. We design, build, and manage the digital backbone of your business—strategy, systems, and execution aligned. You get a partner who operates at board level but solves real business bottlenecks.
© 2025 Conway & Co B.V. i
© 2025 Conway & Co B.V. i
© 2025 Conway & Co B.V. i