The 6 Essential Parameters for Choosing Your Technology Stack

Nov 14, 2024

The 6 Essential Parameters for Choosing Your Technology Stack

Aurelija Vycaite

Jons Janssens

Strategy

When scaling an e-commerce business, technology decisions can make or break your growth trajectory.

At Conway & Co, we've identified six critical parameters that determine the ideal technology stack for your business.

Understanding these parameters is crucial - but even more important is how they interact to inform your technology decisions.

When scaling an e-commerce business, technology decisions can make or break your growth trajectory.

At Conway & Co, we've identified six critical parameters that determine the ideal technology stack for your business.

Understanding these parameters is crucial - but even more important is how they interact to inform your technology decisions.

Why These Parameters Matter

Before diving in, consider this: Most companies make technology decisions based on features, price, or vendor promises.

However, our experience helping brands scale beyond €200M shows that successful technology decisions start with understanding your business context first.

Let's explore the six parameters that should guide your technology decisions:

01 Business Complexity
02 Revenue Size
03 Future Ambition
04 Digital Maturity
05 Investment Capacity
06 Current Systems

Before diving in, consider this: Most companies make technology decisions based on features, price, or vendor promises.

However, our experience helping brands scale beyond €200M shows that successful technology decisions start with understanding your business context first.

Let's explore the six parameters that should guide your technology decisions:

01 Business Complexity
02 Revenue Size
03 Future Ambition
04 Digital Maturity
05 Investment Capacity
06 Current Systems

Before diving in, consider this: Most companies make technology decisions based on features, price, or vendor promises.

However, our experience helping brands scale beyond €200M shows that successful technology decisions start with understanding your business context first.

Let's explore the six parameters that should guide your technology decisions:

01 Business Complexity
02 Revenue Size
03 Future Ambition
04 Digital Maturity
05 Investment Capacity
06 Current Systems

Before diving in, consider this: Most companies make technology decisions based on features, price, or vendor promises.

However, our experience helping brands scale beyond €200M shows that successful technology decisions start with understanding your business context first.

Let's explore the six parameters that should guide your technology decisions:

01 Business Complexity
02 Revenue Size
03 Future Ambition
04 Digital Maturity
05 Investment Capacity
06 Current Systems

Why a Tech Stack Audit is Essential

Understanding these parameters is just the start. The real challenge lies in:

Accurately assessing your current state across all parameters
Understanding how these parameters interact
Identifying the gaps between current state and future needs
Creating an actionable roadmap for evolution

This is where a professional Tech Stack Audit becomes invaluable.

Understanding these parameters is just the start. The real challenge lies in:

Accurately assessing your current state across all parameters
Understanding how these parameters interact
Identifying the gaps between current state and future needs
Creating an actionable roadmap for evolution

This is where a professional Tech Stack Audit becomes invaluable.

The Tech Stack Audit Solution

A Conway & Co Tech Stack Audit provides:

01 Comprehensive Assessment

Detailed analysis of all six parameters
Current state evaluation
Future state mapping
Gap analysis

03 Actionable Recommendations

Prioritized improvement roadmap
Specific system recommendations
Integration guidelines
Implementation timeline

02 Strategic Insights
Technology alignment with business strategy
Risk assessment
Opportunity identification
Cost optimization potential

04 Growth Enablement

Scalability assessment
Future-proofing strategies
Risk mitigation plans
Performance optimization

A Conway & Co Tech Stack Audit provides:

01 Comprehensive Assessment

Detailed analysis of all six parameters
Current state evaluation
Future state mapping
Gap analysis

03 Actionable Recommendations

Prioritized improvement roadmap
Specific system recommendations
Integration guidelines
Implementation timeline

02 Strategic Insights
Technology alignment with business strategy
Risk assessment
Opportunity identification
Cost optimization potential

04 Growth Enablement

Scalability assessment
Future-proofing strategies
Risk mitigation plans
Performance optimization

Taking Action

Ready to evaluate your technology stack against these parameters? Here are your next steps:

→ Self-Assessment

Use our Tech Stack Navigator to map your current systems
Evaluate each parameter honestly
Identify obvious gaps and challenges

→ Professional Audit

Get an expert evaluation of your technology landscape
Receive detailed recommendations
Obtain a clear roadmap for evolution

→ Strategic Planning

Align technology decisions with business strategy
Create implementation timelines
Allocate resources effectively

Ready to evaluate your technology stack against these parameters? Here are your next steps:

→ Self-Assessment

Use our Tech Stack Navigator to map your current systems
Evaluate each parameter honestly
Identify obvious gaps and challenges

→ Professional Audit

Get an expert evaluation of your technology landscape
Receive detailed recommendations
Obtain a clear roadmap for evolution

→ Strategic Planning

Align technology decisions with business strategy
Create implementation timelines
Allocate resources effectively

Conclusion

Your technology stack is too important to leave to chance or base on incomplete information. Understanding these six parameters - and how they interact - is crucial for making informed technology decisions that support your growth ambitions.

Remember: The goal isn't to have the most advanced technology stack, but rather the most appropriate one for your business context and growth trajectory.

Ready to evaluate your technology stack? Contact us about our Tech Stack Audit service and take the first step toward technology that enables rather than limits your growth.

Remember: The goal isn't to have the most advanced technology stack, but rather the most appropriate one for your business context and growth trajectory.

Ready to evaluate your technology stack? Contact us about our Tech Stack Audit service and take the first step toward technology that enables rather than limits your growth.